As one of the biggest players in the serviced apartment scene in Kuala Lumpur after its recent acquisition of the Oakwood brand, Ascott now boasts of 7 properties catering to the various market segments so lucrative to operators within the city's burgeoning hospitality industry. Ascott Star KLCC is the company's newest presence and true to its name the property sparkles with a tinge of stardust, whether it is its highly scenic rooftop pool, its stylish library-inspired lobby or its branding association with the Malaysian high fashion scene. At the end of the day, what matters most to guests coming in and out of its hallway is good service and comfortable rooms and like many of the hospitality aspirants in the city's luxury sector, more focus on that account will pay off richly in due course.